In my role as an Enterprise UX Architect, my responsibility was not only to perform UX related functions, but also to educate my organization on how they can achieve better results, whether I’m engaged or not on a project or not. One mechanism I used was a departmental newsletter where I could communicate how different teams were achieving success in improving the customer experience.
The below example is how I implemented Adobe Analytics and an in-experience customer feedback mechanism to provide actionable insights into how we could improve the customer experience.
