Personas are fantastic tools for designers and creatives, but in an environment surrounded by engineers and analysts, personas with made-up backstories and names with alliteration didn’t leave a lasting impact as they felt more like fun exercises instead of concrete guidance.
To adapt & create a more tangible persona with more actionable intelligence. I adjusted the style of my personas to focus on real people and their real roles. A 28-year-old mom of 2 and a 32-year-old single man might have very different personal lives, but when they are in the same role, they might have very similar goals, wants, and fears.
