{"id":161,"date":"2023-05-11T17:16:51","date_gmt":"2023-05-11T17:16:51","guid":{"rendered":"https:\/\/angelokalevela.com\/main\/?p=161"},"modified":"2025-04-28T20:29:33","modified_gmt":"2025-04-28T20:29:33","slug":"evolving-personas","status":"publish","type":"post","link":"https:\/\/angelokalevela.com\/main\/evolving-personas\/","title":{"rendered":"Enterprise Personas"},"content":{"rendered":"\n<p class=\"\">To adapt &amp; create a more tangible persona with more actionable intelligence. I adjusted the style of my personas to focus on real people and their real roles to create a lasting impact on the team members (analysts, designers, developers, and owners) responsible for delivering value to their end users. Individuals may have very different lives, but when they are in the same role, they often have very similar goals, wants, and fears.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea5ae6f1775&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea5ae6f1775\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"635\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/i0.wp.com\/angelokalevela.com\/main\/wp-content\/uploads\/2023\/05\/Persona-Product-Analyst-Blur.png?resize=1024%2C635&#038;ssl=1\" alt=\"\" class=\"wp-image-164\" srcset=\"https:\/\/i0.wp.com\/angelokalevela.com\/main\/wp-content\/uploads\/2023\/05\/Persona-Product-Analyst-Blur.png?resize=1024%2C635&amp;ssl=1 1024w, https:\/\/i0.wp.com\/angelokalevela.com\/main\/wp-content\/uploads\/2023\/05\/Persona-Product-Analyst-Blur.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/angelokalevela.com\/main\/wp-content\/uploads\/2023\/05\/Persona-Product-Analyst-Blur.png?resize=768%2C476&amp;ssl=1 768w, https:\/\/i0.wp.com\/angelokalevela.com\/main\/wp-content\/uploads\/2023\/05\/Persona-Product-Analyst-Blur.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>To adapt &amp; create a more tangible persona with more actionable intelligence. I adjusted the style of my personas to focus on real people and their real roles to create&hellip;<\/p>\n","protected":false},"author":1,"featured_media":164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-defining"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/angelokalevela.com\/main\/wp-content\/uploads\/2023\/05\/Persona-Product-Analyst-Blur.png?fit=1280%2C794&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":5,"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/posts\/161\/revisions\/335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/angelokalevela.com\/main\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}